Which email type focuses primarily on establishing a personal connection with the client?

The type of email that focuses primarily on establishing a personal connection with the client is strategic emails. Strategic emails are designed to nurture relationships and engage clients in a more meaningful way, rather than just conveying information or promoting a product or service. These emails typically emphasize personalization, tailored content, and relevant messaging aimed at understanding and addressing the client's needs, preferences, and concerns.

In contrast, promotional emails are primarily intended to advertise products or services, aiming to drive sales rather than foster personal connections. Transactional emails are automated messages triggered by a client's actions, such as purchase confirmations or shipping notifications, and are not designed for relationship building. Onboarding emails serve a specific purpose of guiding new clients through the initial stages of using a service or product, focusing more on education than on personal engagement. Thus, strategic emails represent the best approach to creating that personal connection with clients.